On February 17, 1929, representatives from three organizations met in Corpus Christi to merge and form the League of United Latin American Citizens (LULAC). The new group sought to unify statewide efforts to challenge racism and inequities toward Texas' Hispanic residents, while also promoting patriotism, education and equality.
Although needing only ten members to charter a new council, more than 20 Houston men met in 1934 at a filling station and bookstore at 74th and Navigation to form LULAC Council 60, of Magnolia Park. The group immediately set out to eradicate local prejudice and discrimination, and adopted the national organization's primary goals: improving education, employment and civil rights. Many of their early efforts were combined with the Latin American Club of Harris County, with which they merged in 1939 to become simply LULAC Council 60 of Houston. Local work included securing jobs for Mexican Americans in wartime industries; similar efforts later opened the door to Mexican Americans in the city's police and fire departments.
The initially all-male Council 60 organized the LULAC Women Council 22 in 1948 and the Junior LULAC Council in 1949. Throughout the 1940s and 1950a, LULAC, at the state level, was involved with the American G.I. Forum in bringing cases before Texas courts, with one, Pete Hernandez v. State of Texas, going before the U.S. Supreme Court. The cases resulted in anti-discriminatory decisions, including school desegregation and jury selection. In 1955, LULAC 60 moved to a two-story stuco clubhouse at 3004 Bagby. From these headquarters, Council 60 began several important programs, including the "Little School of the 400," considered to be a model for Project Head Start, and SER, which became Operation SER/Jobs For Progress. The group continues to provide leadership for the national organization.