Side A Kettering grocer Victor "Vic" Cassano, Sr. (1922- 2002) and his
mother-in-law Caroline "Mom" Dinisi (1893- 1987) opened what became
Cassano's Pizza King on June 4, 1953. Their signature square-cut,
thin-crust "pizza pie" was an instant success; selling 400 pizzas
the first day and propelling Cassano's to one of the top pizza
chains in America by the mid-1970s. Vic Sr. was a trailblazer, as
Cassano's was reportedly one of the first in the nation to franchise
its stores (in 1955) and offered delivery via its "Pizza Bugs" in
the early 1960s. A true entrepreneur, Vic Sr. also developed other
restaurant concepts, including, by 1980, London Bobby Fish and Chips
and The Commodore.
In 1989, Vic Casssano, Jr. (1945- 2010), acquired control of the company.
This visionary leader led Cassano's through tremendous challenges while
positioning for a new generation of growth. In 1994, Vic Jr. expanded
the manufacturing of their "Signature Dough" to support a growing
interstate wholesale business. In 2004, he streamlined the task of
ordering a pizza by opening the Cassano's Call Center, which served
all of its stores. Vic Jr. had a steadfast commitment to take Cassano's
trademark taste to the world, and in 2010 he introduced the
Edition" pizzas, freshly prepared in Dayton and then frozen and
delivered to the homes of fans nationwide. The company continues in
the pursuit of upholding the Cassano's motto, "La prova è nel gusto...
The Proof is in the Taste!"