The Reno Arch

The Reno Arch (HM1S3E)

Location: Reno, NV 89501 Washoe County
Country: United States of America

N 39° 31.54', W 119° 48.588'

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Inscription
This arch was originally erected on Virginia Street at Commercial Row in 1926 to promote an exposition that celebrated the completion of the Lincoln and Victory highways. Electric bulbs spelled our "Reno" and "Nevada's Transcontinental Highways Exposition, June 25 - Aug 1 1927." Following the event a contest was held by the City Council to find a slogan for the arch. In 1929 a Sacramento man won $100 for his entry, "Reno, the biggest little city in the world." By 1934 some citizens felt that the slogan was passé, so it was eliminated and replaced with "Reno" in green neon. The change was not well accepted. In 1935 the slogan returned with redesigned neon lettering. The arch remained there unaltered until 1963 when it was replaced by a new one. The old arch first moved to the original site of the exposition, Idlewild Park and then to Paradise Park. In 1988, due to its badly deteriorated base, officials placed it in storage.

In 1994 filmmakers paid for the restoration and installation or the arch on East Fourth Street for its "supporting role" in the movie Cobb. After the filming, the Reno City Council launched a campaign to find a permanent home. Reconstructed here in 1995 the arch once again proudly welcomes visitors to downtown Reno.
Details
HM NumberHM1S3E
Year Placed2003
Placed ByHistorical Resources Commission
Marker ConditionNo reports yet
Date Added Saturday, May 7th, 2016 at 5:01am PDT -07:00
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Locationbig map
UTM (WGS84 Datum)11S E 258486 N 4378883
Decimal Degrees39.52566667, -119.80980000
Degrees and Decimal MinutesN 39° 31.54', W 119° 48.588'
Degrees, Minutes and Seconds39° 31' 32.4" N, 119° 48' 35.28" W
Driving DirectionsGoogle Maps
Area Code(s)775
Which side of the road?Marker is on the right when traveling North
Closest Postal AddressAt or near 1-95 Lake St, Reno NV 89501, US
Alternative Maps Google Maps, MapQuest, Bing Maps, Yahoo Maps, MSR Maps, OpenCycleMap, MyTopo Maps, OpenStreetMap

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