Sam Morse

Sam Morse (HM1KRJ)

Location: Del Monte Forest, CA 93953 Monterey County
Country: United States of America

N 36° 34.146', W 121° 56.981'

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Sam Morse was a preservationist long before fashionable. In 1915, he was sent by the Pacific Improvement Company to liquidate its land holdings in the region, including the area now known as Pebble Beach. Instead of pursing the liquidation, Morse decided to form an investment group to buy the land himself.

Over the 50 years, Morse presided over the careful and orderly development of the property. It included the creation of a special style of resort experience he once described simply as "selling happiness."

In a gesture that clearly indicated his unique perspective, Morse destroyed the original development plans, which would have put the best views in private lands. Instead, he pursued the novel idea of creating a golf course on the bluffs above Carmel Bay. What resulted is arguably the most famous and scenic resort destination in the world. Thanks to Sam Morse, Pebble Beach remains a spectacular site shared with thousands of visitors each year.
Marker ConditionNo reports yet
Date Added Wednesday, May 27th, 2015 at 2:01pm PDT -07:00
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Locationbig map
UTM (WGS84 Datum)10S E 593979 N 4047586
Decimal Degrees36.56910000, -121.94968333
Degrees and Decimal MinutesN 36° 34.146', W 121° 56.981'
Degrees, Minutes and Seconds36° 34' 8.76" N, 121° 56' 58.86" W
Driving DirectionsGoogle Maps
Area Code(s)831
Which side of the road?Marker is on the right when traveling North
Closest Postal AddressAt or near 301-399 Cypress Dr, Del Monte Forest CA 93953, US
Alternative Maps Google Maps, MapQuest, Bing Maps, Yahoo Maps, MSR Maps, OpenCycleMap, MyTopo Maps, OpenStreetMap

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